Technical Implementation - Session 7 - Open Data & API

Why Should You Participate?

We are excited to invite you to a webinar designed for partners and team members looking to deepen their understanding of APIs and Open Data within the SAP Emarsys Platform. It offers practical insights on using APIs for data management, event triggering, and automating email campaigns, as well as an introduction to Open Data setup and usage.

Attendees will gain the skills to confidently work with APIs, conduct testing, and leverage Open Data for dynamic, automated customer engagement.

Learning Objectives:

• Master Common API Requests: Learn best practices for making API calls, handling responses, and avoiding pitfalls.
• Navigate API Documentation and Testing: Understand how to use API documentation for smooth integrations and thorough testing.
• Manage Contacts via API: Gain hands-on experience in managing contact data for personalized customer profiles.
• Trigger External Events and Emails: Learn how to use APIs for triggering events and automating emails.
• Leverage Open Data: Understand Open Data, its applications, setup, and key considerations for implementation.

Why Interactive?

Join us for this session to ensure your team can effectively implement relational data in your marketing workflows.

Please note - Only sign up with your company email address. If you sign up with you personal email your invite will be rejected.