Technical Product Session 3.1 - Relational Database and Loyalty

Unlock the Full Potential of RD & Loyalty in SAP Emarsys

This webinar is intended for partners and team members who want to deepen their expertise in using Relational Database (RD) and Loyalty features within the SAP Emarsys Platform.

You’ll gain actionable insights and step-by-step guidance on how to effectively leverage these tools to enhance segmentation, deliver personalized content, and drive stronger customer engagement.

Key takeaways include:

• How to structure and apply RD templates for precise audience segmentation
• How to use RD data within Emarsys Scripting Language (ESL) to create personalized, dynamic messages
• How to integrate RD assets into campaigns and automation to boost loyalty
• How to streamline personalization across the customer journey using RD
• How to apply best practices for maximizing RD’s impact on marketing performance

Important Reminder:

This is a live-only event—recordings will not be available. Don’t miss the opportunity to gain practical, hands-on knowledge directly from the experts.