Technical Implementation Session 8 - Relational Data

Why Should You Participate?

This webinar is for partners and team members handling the technical setup of relational data in the SAP Emarsys platform, with a focus on e-commerce and SKU-based use cases. You'll learn how to use relational data to boost marketing personalization and customer engagement.

Topics covered will include:

• Relational Data Overview: Understand its role in enhancing personalization, especially for e-commerce and SKU use cases.
• Supported Databases: Learn which databases work with Emarsys and how to choose the best one for your needs.
• Database Preparation: Understand the steps to prepare a database for integration.
• Personalization Best Practices: Learn how to leverage relational data for targeted marketing campaigns.
• Considerations and Limitations: Explore key challenges and limitations for smooth implementation.

Why Interactive?

Join us for this session to ensure your team can effectively implement relational data in your marketing workflows.